32 Flavors

Original ‘Pump’ stars Lala Kent, Scheana Shay, Brock Davies and Tom Schwartz will make appearances on spinoff series ‘The Valley,’ as Lisa Vanderpump says, “Cheers to the next generation.”

The Valley: Persian Style will feature Reza Farahan, Golnesa “GG” Gharachedaghi and Mercedes “MJ” Javid, who previously starred on the Ryan Seacrest-produced series that ran for nine seasons.The Valley: Persian Style is produced by 32 Flavors, Alex Baskin’s company that also produces The Valley and Vanderpump Rules. Baskin exec produces alongside Jenn Levy, Brian McCarthy, Jeff Festa, Joe Kingsley, Ian Gelfand and Lauren Simms.

Jeff Lewis is returning to Bravo as the network has greenlit a new series called Still Flipping Out.
Still Flipping Out (wt) is produced by 32 Flavors Entertainment. Alex Baskin, Jenn Levy, Joe Kingsley, Brian McCarthy, Jeff Festa, Michael Beck, Jeff Lewis, and Andy Cohen will executive produce.

“Vanderpump Rules” producer Alex Baskin has tapped Joe Kingsley and Jeff Festa to join the creative executive team of his new company, 32 Flavors. He recruited both Kingsley and Festa from Evolution Media, his former company, where they all previously worked on unscripted projects together.

There were many signs that last year’s cheating scandal involving three cast members of “Vanderpump Rules” — Bravo’s reality series built on the cheating, breakups, hookups and messy friendships of it cast — pierced into the zeitgeist to become a pop culture phenomenon. There was the way it was named Scandoval (a portmanteau of “scandal” and “Sandoval,” the last name of the cast member at the center of the affair), the endless stream of TikTok videos unpacking the scuttlebutt, the way it had Hollywood stars like Jennifer Lawrence and Molly Shannon rapt, and even the coverage from legacy media outlets, including the New York Times, Washington Post and our own.

From “Scandoval” to soccer ball. Reality TV uber producer Alex Baskin (“Vanderpump Rules,” “The Real Housewives of Beverly Hills”) and his 32 Flavors shingle have partnered with tech mogul Alexis Ohanian, soccer star Midge Purce and sports doc producers Box to Box Films (“Drive to Survive,” “Break Point”) to produce the sports docuseries “The Offseason.”

EXCLUSIVE: Alex Baskin, executive producer of hit reality series such as Vanderpump Rules and The Real Housewives of Beverly Hills, is expanding into new genres of television, including true-crime and scripted, after leaving MGM-owned Evolution Media.

The script is written by The Real Housewives of Beverly Hills star Sutton Stracke and Jeff Festa.